White Hat is a stick figure character in xkcd.He is distinguished by his eponymous white hat which appears to be in the shape and style of a boater.His appearance is identical to that of Black Hat other than the color of their respective hats. White Hat is Black Hat's Heroic counterpart. Black Hat is the primary character of Villainous and the leader and founder of the Black Hat Organization. by … They may be directly stealing money from companies or copying user data, breaching user privacy, and harming a business’s reputation. That makes ethical hacking an excellent career path for the cybersecurity enthusiast who wants to do good and play by the rules. While the gray-hat hacker didn’t use their access for bad purposes, they compromised a security system without permission, which is illegal. However, within the information security community, the term does not always have a negative connotation and not all hacking is considered inherently bad. As an average internet user, hacking affects you too. Those both rely heavily on social engineering, i.e. Black Hat is the main antagonist of the Cartoon Network multiverse, serving as the overarching antagonist of both Adventure Time and Regular Show, and as the villain protagonist of the web series Villainous and its animated series. A “White Hat Link Building” example would be: “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will … To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it’s deceptive — and it’s black hat … The Black Hat is the caution hat. Chris Hoffman is Editor in Chief of How-To Geek. ... black hat (or white hat) used in reference to the bad (or good) party in a situation. In the 20 years I've been doing SEO the only way I've seen black hat work in a way is in a churn and burn fashion. The Difference Between White Hat SEO and Black Hat SEO. Choose from contactless Same Day Delivery, Drive Up and more. On the flip side of the coin, white hat hackers are hackers employed by clients, companies, or even government agencies to attempt to hack client systems purposely. Join 350,000 subscribers and get a daily digest of news, comics, trivia, reviews, and more. White-hat hacking---also known as ethical hacking---is a legal type of hacking. But for black hat SEOs, though, that’s not so much the case. These motivations range from financial gain to ideological reasons and sometimes just fun and passing time. White-hat hackers are the opposite of the black-hat hackers. $17.95. The number one way to avoid getting hacked by a professional or amateur hacker is using strong passwords. It Violates Search Engine Guidelines. White-hat hackers don’t generally operate on their own. Unlike white hat SEO, black hat SEO is about breaking all the rules. But these days white hats can earn good money---anywhere from $500 to more than $100,000---by selling information about a vulnerability to companies that have bug bounty programs. The concept of white hat vs black hat is not something new to marketing or the internet. White Hat Hackers. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (see white hat SEO). Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. In case someone manages to get a hold of your hardware, you need to keep them encrypted. White hat SEO creates pages for users and focuses on being user-friendly while also being informative, to the point, and helpful. Also, instead of being bound by the law of their state or country, victims of gray-hat hackers are often at the mercy of the hacker’s moral compass. A gray-hat hacker might attempt to compromise a computer system without permission, informing the organization after the fact and allowing them to fix the problem. The Black Hat is quite natural for us, as we’ve been using it for… And sure, it might work at first, depending on what method you are using, but it is more of a short-term strategy. However, since white hat SEO is backed by research and analysis, it’s a more effective strategy for increasing ranking. Now that algorithms are becoming increasingly smarter, white hat SEO is becoming increasingly essential. This means using a passcode on your smartphone, for instance. Shop for black and white hats online at Target. A white-hat hacker would ask for permission before testing the system’s security and alert the organization after compromising it. A black-hat hacker who finds a new, “zero-day” security vulnerability would sell it to criminal organizations on the black market or use it to compromise computer systems. 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